Two businesses, same suburb, same prices. One has 14 reviews, the other has 180. Only one of them is busy.
Your Google listing is the shopfront now. Most customers decide whether to ring you before they ever see your website.
Reviews are a ranking factor and a sales tool
Volume, recency and rating all feed into where you appear in the local map pack. They also decide whether the person looking at that map pack taps your name or the one underneath it.
- Listings with 50+ reviews get dramatically more calls than those under 20
- A review from last week is worth more than ten from 2021
- Responding to reviews signals an active, real business
Why good businesses have bad ratings
Because only the annoyed customer is motivated enough to write something. The 300 happy ones drove off satisfied and never thought about you again.
Ask everyone, automatically
When every completed job triggers a short request while the experience is fresh, the ratio flips. Add a private feedback path for unhappy customers and you fix problems instead of publishing them.
You don't need perfect service to have a great rating. You need a system that asks.
Written by
The Orvyo Team
Orvyo builds automated lead capture and follow-up systems for service businesses across Perth, Western Australia.